Who is Global Airlines?
Global airlines, a UK based startup airline that was founded by James Asquith.
The airline's first Airbus A380 and was ferried from the Mojave desert to Prestwick in Scotland carrying its new Malta registration 9H-GLBL
9H-GLBL check flight
The airline plans to offer a three class passenger configuration. First class, Business class, & Economy on trans - Atlantic routes from London Gatwick airport.
The airline's vision (taken directly from their website) somehow takes a shot at the inconveniences usually caused by other factors and usually not directly caused by airline operators.
"Welcome to the new era of commercial air travel.
We are revolutionising commercial flying. We’ve all suffered for far too long with long security queues, late flights, lost luggage, inedible food and constant poor customer service. Global Airlines offers fast relief from the aches and pains associated with commercial air travel. We bring joy at every interaction and delight at every touch point. Take a deep breath, welcome aboard.
Whether you are flying for business or leisure, Global Airlines do things differently. From catering and customer relations through to scheduling and ground operations. Simply put we are unconstrained by the usual aviation paradigms.
This new ethos sets to raise the bar in the world of aviation. A word of warning. Once you get used to Global Airlines, it is very hard to go back to anything else."
I'm really curious to find out of the "fast relief" the airline will incorporate in its operations. Most of the "aches and pains associated with air travel" as listed in their vision are these.
1. Long security queues: usually caused by everything that falls between a lack of staff, industrial strikes, and airport facilities
2. Late flights: Not really sure what this means. Either flights arriving behind schedule or late evening departures. Either way, no operator likes a flight arriving behind schedule which causes operational disruption and potential commercial losses. Again, the cause of delays can be anything from force majeure events, a poorly aircraft, or anything that Murphy's law dictates.
Now for late evening departures, Yes, something can be done about addressing this. This would involve identifying the sweet spot for their target market departing the UK, arriving at their destination, securing those slots, and working the aircraft rotation for the other routes. ($$$)
3. Lost luggage: With the current way of getting your luggage from check in to the aircraft involves baggage belts with scanners that take bags to be built up either with or without containers (AKE's). Airlines usually have little control over the airport's baggage system and would usually rely on efficient ground handlers.
4. Inedible food: I like airline food! Most major airlines contract caterers to provide inflight meals and refreshments that provide the (best) inflight meals from the lowest bidder. There are lots of caterers that promise to be the best in the industry but by the end of the day, it comes down to the caterer, their facility, the recipes, the methodology, and the the way the food comes from the kitchen to the meal tray.
5. Constant poor customer service: The first thing that comes to mind is a passenger complaining about a service that was not fulfilled. It can be a delayed flight that is entitled for compensation or a seat change that involved a payment. It can be anything. I personally would define poor customer service from a airline if the expectations set fall below par or if the service recovery manner does address my lapse.
I would very much like to see Global Airlines succeed disrupt the norm as mentioned in their vision. It would be more interesting know how Global Airlines will go around with the challenges beyond their control and their strategy to achieve their vision.
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